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CRM Rollout Completed…Now What?

Sponsored by the Small Firm/Solo Marketer SIG

Domains: Technology Management, Business Development

CRM. The acronym creates anxiety and confusion in the minds of attorneys and secretaries alike. However, as small firm marketers, we know a CRM can be a crucial part of our firm’s marketing and business development efforts. Please join Brenda Sleeper of Cole Valley Software and your co-chairs Diana Courson and Sheryl Miller for a 2.0 discussion on what to do once the CRM rollout is complete.

Learning Outcomes:

  • Solve the “Garbage In/Garbage Out” Dilemma
  • Address Limited In-House Resources
  • Create Strategies to Drive Engagement

Presenters:
Brenda Sleeper, Manager of Business Development, ContactEase CRM
Sheryl Miller, Senior Marketing & Business Development Manager, Caplin & Drysdale, Chartered
Diana Courson, Chief Marketing Officer, Zuckerman Spaeder

Price: Complimentary for Members