LMA International
2015 Legal Marketing Technology Conference/West Recordings
The following content is presented by the LMA Bay Area Chapter.
Domain: Technology Management
A Digital Sales Force helps marketers create interest and leads without lawyer involvement. The Holy Grail, right? Gaining interest demands compelling content and a smart distribution strategy. The typical communication stream is just chatter. You will learn:
- How brand strategy and expression form the foundation of the new marketing funnel
- How compelling content drives interest and turns interest to leads
- Why brand experience is a key component of the Digital Sales Force but is completely missing from the classic marketing funnel.
- From real-life experience how a law firm drove leads from content and opened an industry for the firm
- From real-life experience how a law firm drove leads by re-engineering the firm experience.
- Audience takeaways
- From real-life experience, how a law firm drove leads from content and opened an industry for the firm
- From real-life experience, how a law firm drove leads by re-engineering the firm experience.
Presenters:
Erika Ritzer, Principal, Greenfield/Belser Ltd.
Jann Dudley, Marketing Director, Archer Norris PLC
Rahul Khosla, Founder and CEO, edynamic
Member Price: $0
Prospective Member Price: $59
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This session includes video, audio and synced presentations for an enhanced virtual learning experience. |
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