The Science of Art: Using Data to Inform Design

2015 Legal Marketing Technology Conference/West Recordings

The following content is presented by the LMA Bay Area Chapter.

Domain: Technology Management

User research is a recent and growing topic in today’s digital marketing world, and knowing how to leverage it is an even newer challenge for marketers. Consulting with users firsthand allows marketers to set authentic goals and then utilize innovative and creative techniques to achieve these goals. Turn previously held assumptions on their head and uncover something new when you step back and learn from the individuals who engage with your brand.

Explore the rich connection between design and strategy as Jessica and Akhilesh of One North work to illustrate what it means to design strategically with insights from user behavior.

Audience takeaways:

  • Understand why user research is important in creating a visual brand expression
  • Learn how to analyze user data effectively
  • Explore the different ways user research is acquired in the industry today, for both large and small budget marketing teams
  • Utilize data to reinforce your project and convince key stakeholders

Jessica DeJong, Art Director, One North Interactive
Akhilesh Pant, Strategist, One North Interactive

Member Price: $0
Prospective Member Price: $59

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

Sponsored By:

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