Innovation in Digital Marketing & Social Media: Case Studies from Law Firms across the Globe

2015 Legal Marketing Technology Conference/West Recordings

The following content is presented by the LMA Bay Area Chapter.

Domain: Technology Management

Savvy firms recognize that social media is an important component of their overall marketing and business development strategy. While most firms are using social media as another PR channel, few firms have recognized the true value of social media lies in positioning the firm and its lawyers as thought leaders in their respective areas of practice.

This presentation will take a close look at some of the most innovative social media campaigns and strategies deployed by law firms (both large and small) over the course of the last year that are generating significant buzz and meaningful results.

Audience takeaways:

  • Case studies of firms using social media in unique and innovative ways
  • Exposure to new technologies and methodologies in the realm of digital marketing and social media
  • Strategies to optimize your content distribution to be successful in each unique network
  • Tracking and measurement methods to make digital and social media efforts more effective.

Guy Alvarez, Chief Engagement Officer, Good2bSocial, LLC
Adrian Dayton, Founder, Clearview Social

Member Price: $0
Prospective Member Price: $59

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

Sponsored By:

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