Take Control of Your Content: Learn Basic HTML, CSS and SEO to Maximize Your Online Visibility

2015 Legal Marketing Technology Conference/West Recordings

The following content is presented by the LMA Bay Area Chapter.

Domain: Technology Management 

Stop struggling with your visual website editor, and start building pages! In this break-out session, attendees will learn how to use their website's CMS more effectively and efficiently to build and format SEO headlines, rich text, pictures, videos, and basic HTML elements into your website's pages that makes content more interesting and digestible for your website visitors. Extend your newly found confidence to homepages, blogs, and email newsletters, on and off your website.

Audience takeaways:

  • HTML is easier than people think. If marketing reps have to go out and learn HTML themselves, it'll never happen. But if it's demonstrated in real time on a big screen that everyone can follow along with, suddenly, it doesn't seem too complicated
  • Save money and time by not paying your web developer money every time you have a little textual, design, or copy change
  • A basic, functional understanding of how page elements are built into a website using a visual editor, and how they interact with each other

Jessica Aries, Business Development Manager, Andrews Kurth LLP
Tom Copeland, Marketing Director, Law Offices of Craig Goldenfarb, P.A.

Member Price: $0
Prospective Member Price: $59

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

Sponsored By:

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