The Power of Visual Storytelling: How to Create Compelling Visual Content

2015 Legal Marketing Technology Conference/West Recordings

The following content is presented by the LMA Bay Area Chapter.

Domain: Technology Management

Powerful visuals + amazing ideas = deeper audience engagement. With the rise of the use of social media platforms to distribute content, including Twitter, Facebook, YouTube, Instagram, Pinterest, Slideshare and Vine, our target audiences are engaging more than ever with images, infographics and video. This provides a powerful opportunity for law firms to use these platforms to differentiate themselves as well as to incorporate visuals into the tried and true legal marketing content, such as client alerts, invitations, tradeshow booths and annual reports.

Using a wide range of examples, this workshop will provide attendees with practical, innovative, actionable and budget-friendly ideas on how to effectively use visual content for memorable, authentic marketing campaigns that stand out from the crowd. Attendees of this interactive session will learn best practices for creating visual content marketing, from planning to execution; participate in right brain/left brain activities to get their creative juices flowing; and leave with at least one tactic that can potentially double engagement in social media channels.

Audience takeaways:

  • Attendees will learn how to create visual content on their own
  • How to incorporate visuals into their social media campaigns
  • How to repurpose content they already have and adapt it to visual mediums
  • How to create a content marketing calendar. 
  • Learn best practices in visual content marketing.

Stefanie Marrone, Associate Director of Marketing Communications, Proskauer Rose LLP
Molly Porter, Content Marketing Manager, Seyfarth Shaw LLP

Member Price: $0
Prospective Member Price: $59


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

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