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How to Analyze Metrics to Enhance Your Firm’s Business Development Efforts

Sponsored by the Competitive Intelligence SIG

Domain: Business of Law

Analyzing metrics can serve an essential role to marketing and business development efforts at law firms. Legal marketers and business developers are in a position to drive data initiatives and engage with law firm leadership at a strategic level.
The panel will discuss:
-Techniques and tools for analyzing metric
-Identifying which metrics to track
-Best uses of metrics within a law firm
-How metrics can improve decision making processes

Presenters:
Matthew Olsen, Head of Business Development, Hunton & Williams LLP
Luke Ferrandino, Director of Business Development, Paul, Weiss, Rifkind, Wharton & Garrison LLP

Price: Complimentary for Members

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