Sponsored by the Southeastern Chapter
Content is king in professional services and other knowledge-based marketing. But content only rules if it is shared in a way that earns audience attention. How you share what you know matters—delivering content is one thing; delivering engaging, useful, brand-building content is another. In this presentation, we'll share the principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals—even conversations.
Joe Walsh, Principal,Greenfield Belser
Price: Complimentary for Members