Persuasive Content is King

Sponsored by the Southeastern Chapter

Domain: Communications

Content is king in professional services and other knowledge-based marketing. But content only rules if it is shared in a way that earns audience attention. How you share what you know matters—delivering content is one thing; delivering engaging, useful, brand-building content is another. In this presentation, we'll share the principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals—even conversations.

Joe Walsh, Principal,Greenfield Belser

Price: Complimentary for Members

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