How to Follow a Leader: How to Build Relationships and Revenue

Sponsored by the Social Media SIG

Domain: Marketing Management and Leadership

Thought leadership centers on earning trust and credibility.
Thought leaders get noticed by offering something different---information, insights, and ideas. Thought leadership positions you and your firm as an industry authority, resource and trusted advisor by establishing your reputation as a generous contributor.
You will hear from 3 talented LMA colleagues who have launched thought leadership microsites to expand their brands. We will discuss internal challenges to get their initiatives off the ground, and how to build a strategic marketing plan with actionable items. We will also show several examples of thought leadership microsites built by firms to share their success stories.
You can expect to learn:

  • The value of thought leadership microsites and why they are on the rise
  • The difference between thought leadership microsites and blogs
  • How to sell a thought leadership microsite internally
  • How to plan and build thought leadership microsites


Per Casey, President & CEO, Tenrec, Inc.
Jacqueline Madarang, Digital Marketing Technology Manager, Bradley Arant Boult Cummings LLP
John Byrne, President, Glencoe Media Group
Nancy Myrland, Myrland Marketing & Social Media

Price: Complimentary for Members

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