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The New "Pulse" of the Legal Profession – Lessons Learned from Writing for LinkedIn Publisher

Sponsored by the Social Media SIG

Domain: Business of Law

Want to take your firm’s content marketing to the next level? You’re in luck!
Fisher & Phillips was one of a handful of companies invited to take part in a LinkedIn pilot of its new Publisher platform this past summer, the only law firm in the group. But it wasn’t just the opportunity to get in on the ground floor of the publishing platform that led the firm to say “yes.” It was also the chance to work with LinkedIn, who promised to guide the firm on the “optimum process” for getting their work in front of clients and potential clients, using data and analytics gathered from the pilot group.
Join us to hear Kevin and Deb tell us what they – and their firm – have learned about content marketing while writing for LinkedIn Publisher: what works and what doesn’t, which content resonates best with clients, how to develop an internal system for producing work, and more.

Presenters:
Kevin Sullivan, Chief Marketing Officer at Fisher Phillips
Deb Dobson, Marketing Technology Manager at Fisher & Phillips
Lance Godard, Client Relations Manager, Fisher & Phillips

Price: Complimentary for Members

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