Seventy-seven percent of in-house counsel say newsletters are the most valuable content they receive from firms, but what are they reading?
John Corey, founding partner at Greentarget, will present the Greentarget, ALM Legal Intelligence and Zeughauser Group “2014 State of Digital & Content Marketing Survey.” Using results from both corporate in-house counsel and senior law firm marketers, the survey provides a comprehensive view of the new media landscape and lessons for engaging in-house counsel.
Following John’s presentation, he will join Mary K. Young of the Zeughauser Group and consultant Christopher Collette to discuss how the survey can be applied by legal marketing teams. In addition, they will describe how firms are implementing content driven marketing as an integral part of their day-to-day strategy to engage clients.
Participants, at all levels, will learn:
• How, why, and where law firm content is being consumed by clients.
• How to focus attorneys on providing value to clients through strategic content development and delivery.
• Tactics for delivering, monitoring, and measuring the value of content.
John Corey, Founding Partner, Greentarget
Mary K Young, Zeughauser Group
Christopher Collette, Consultant and former Director, Marketing, Digital Programs, and Content Strategy, Weil, Gotshal & Manges
Member Price: $39
Prospective Member Price: $59