Domain: Business of Law
The LMA P3 Conference held in October 2013 (P3 being Pricing, Practice Innovation and Project Management) was a tremendous success. Attendance was double the initial predictions and feedback was extremely positive – so much that we are bringing P3 to the LMA Annual Conference as a workshop. This will take the advanced level of P3 content, and deliver it on a more practical, marketing focused level.
The First P – Pricing
Beyond why firms should embrace a pricing function, this portion of the workshop will examine how a firm can start and build out a pricing program. From the approach for where to start, to tips on how to attain success, a plan will be laid out. Everything from the skills and tools needed, to the process of proposing, reviewing, approving and pitching pricing deals will be covered. For those in marketing looking to take a more active role in Pricing, this will give you the tools to move forward.
The Second P – Practice Innovation
A core method for firms to build competitive advantage, will be embracing certain innovations that will drive more efficient and cost effective delivery options. At P3 case studies were presented on firms who are leading such efforts. This portion of the workshop will review those case studies, exploring how firms might start similar efforts of their own, and how marketing can play driving or supporting roles in these projects.
The Third P – Project Management
Technically, lawyers do project management. What this function needs though is more discipline in managing projects to a budget with limited resources. This is the classic project management challenge. The added challenge for firms is finding ways to inject those project management principles in to the daily practice of our lawyers. It’s no surprise that lawyers are not (usually) quick to embrace change. This portion of the workshop will talk about methods for maximizing the success of legal project management (LPM) efforts in your firm. And lest you think this has nothing to do with marketing, consider that the most successful LPM programs are regularly included in client pitches. LPM is definitely a differentiator you need to know and promote as a legal marketer.
Attend the P3 Workshop and walk away with the skills and knowledge to move forward on any of the P3 fronts.
Speaker: Toby Brown, Director of Strategic Pricing and Analytics, Akin Gump Strauss Hauer & Feld LLP
Member Price: $0
Prospective Member Price: $59