Domain: Marketing Management and Leadership
How does a marketing leader create marketing strategies and make marketing decisions that align with their leaders’ expectations, when the firm lacks a formal strategy and its leaders are not forthcoming? We will demonstrate eight (8) approaches and multiple practical examples of how a marketing leader can “orchestrate” conversations with firm leadership to gain the insights needed to create a marketing strategy that provides the direction, positioning, and prioritization for their firm’s successful marketing. Techniques that have been put into practice at a global accounting firm, an AMLAW 100 firm, and a NLJ 300 firm. It’s the difference between having a “seat at the table” and actually initiating a strategic dialogue with leadership.
Clinton Gary, Director of Marketing, Arnall Golden Gregory LLP
Member Price: $0
Prospective Member Price: $59