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Succeeding with Technology: Marketing and IT Working Together

Domain: Technology Management

IT departments build things that scale and last, while marketing wants the next big thing- and needed it yesterday. How can the two departments collaboratively work together to benefit the firm and achieve their goals? Working as a team, marketing and IT can develop a strong and successful partnership. Our panel will discuss their experiences and share specific tools and best practices to improve communication, collaboration and the overall relationship between marketing and IT.

Presenters:
Katy Admirand,Marketing Technology Manager, Kaye Scholer LLP
John Bonandrini, Director of IT, Foster Swift Collins & Smith PC
Kimberly P. Hafley,Director of Marketing and Recruitment Foster Swift Collins & Smith PC
Jennifer M. Whittier, Chief Relationship

Member Price: $39
Prospective Member Price: $59