Domain: Technology Management
IT departments build things that scale and last, while marketing wants the next big thing- and needed it yesterday. How can the two departments collaboratively work together to benefit the firm and achieve their goals? Working as a team, marketing and IT can develop a strong and successful partnership. Our panel will discuss their experiences and share specific tools and best practices to improve communication, collaboration and the overall relationship between marketing and IT.
Katy Admirand,Marketing Technology Manager, Kaye Scholer LLP
John Bonandrini, Director of IT, Foster Swift Collins & Smith PC
Kimberly P. Hafley,Director of Marketing and Recruitment Foster Swift Collins & Smith PC
Jennifer M. Whittier, Chief Relationship
Member Price: $39
Prospective Member Price: $59