Domain: Marketing Management and Leadership
Law firm chief marketing officers, directors of marketing, marketing partners, and key marketing team members know, better than anyone, the characteristics of a sales culture; however, few know how to lead and manage a strategic culture change process to create that culture. This interactive presentation will provide a step-by-step process to become a change agent and create a sales culture and provide attendees with a tool kit and action plan to bring back to their law firms to begin the culture change process.
Susan Letterman White, Letterman White Consulting and Lawyers Leaders Teams
Member Price: $0
Prospective Member Price: $59