Domain: Technology Management
You fight to acquire your data, you protect it, clean it, organize it, reorganize it, show it to a lawyer, let it go out and play in an email, clean it again and generally give it all the love in the world.
Now it’s time for your data to return the favor and work for you.
Jon and Matt will investigate the automation of various marketing processes by leveraging existing data held in a CRM. From email automation and lead nurturing, through automated business development processes to dynamic content on alumni websites this session will present thought leadership and case studies from the legal sector as well as other industries.
Jon Metcalf, Director of Marketing Technology,Fenwick & West, LLP Matt Parfitt, President, Vuture U.S.
Member Price: $39
Prospective Member Price: $59