How to Build an Industry-Focused Mobile App for Your Firm: A Lessons-Learned Case Study

Domain: Technology Management, Business Development

The way the legal market and business world in general consumes information is changing by the minute. As of 2013, 53% of in-house lawyers read daily general business media on their smartphones and 91% of all U.S. citizens have their mobile phone within reach 24/7. This panel will describe the emerging “mobile mindset” and its application to the legal marketplace. We will review our firm’s experience publishing an industry- and client-focused mobile app, including: linking the firm’s strategic footprint to the app; adhering to the 80/20 content marketing rule by developing a content management system; aggregating content into the app from blogs, articles, tweets, news and video; the importance of regularly publishing new app content about the market through push notifications; vendor selection and cost; the nitty-gritty of developing a project team, scope and timeline; and getting management and partner buy-in.

Marika DaPron, Director of Marketing Operations, Bracewell & Giuliani LLP
Nicholas Kosar, Business Development Manager, Bracewell & Giuliani LLP
Paul Grabowski, Chief Marketing Officer, Bracewell & Giuliani LLP

Member Price: $39
Prospective Member Price: $59

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