Using Business Development to Secure more Business from Current and Prospective Clients

Domain: Business Development

Learn how to go beyond just responding to lawyer requests for information or collateral and establish yourself as a trusted expert providing business development guidance. This session will provide step-by-step guidance on how to help your lawyers bring in more business by thinking proactively about how to connect business development with overall firm strengths and strategy.
Topics to be covered will include:
• Connecting the needs of the clients to business development initiatives;
• aligning business development and law firm strategy;
• taking a business development initiative from idea to execution;
• using referral sources to build marketing and business development opportunities;
• and creating pipelines.

Cynthia Voth, Graham & Dunn PC

Member Price: $0
Prospective Member Price: $59