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The Road Ahead: Using Competitive Intelligence to Drive Business Development

Domain: Business Development

Recently, the legal landscape has become a bumpy road. The road behind is littered with the legacy of firms that stalled or got left in the dust because they had the wrong strategy - or no strategy. Historically, firms may have had the luxury of just coasting or being reactive to market changes - but no longer. Firms now face a flat market where buyers are in the driver’s seat. To succeed at business development, firms have to shift gears. To be more competitive they must become more ‘intelligent’ and really understand their clients, markets and competitors. This session will help firms “get smart” and map out a winning CI strategy. We will present research and results from firms that have accelerated their investments and demonstrated real ROI and will analyze the CI tools, tactics and techniques that can help firms get ahead.

Presenters:
Chris Fritsch, Business Development Technology Consultant, CLIENTS First Consulting LLC
Jasmine Trillos-Decarie, Director of Marketing & Business Development,Foley Hoag LLP
Ramona Whitley, Director of Client Services, Allen Matkins Leck Gamble Mallory & N

Member Price: $0
Prospective Member Price: $59