Relevant, Essential and Cool - Surprising Ways to Describe CRM at Today’s Progressive Firms

Domain: Technology Management, Business Development

Clients demand better value and service from their legal firms. Firms push to keep revenue and profit streams flowing and growing. And both sides are willing to explore alternatives that didn’t exist just a few years ago. It’s a perfect storm for building relationships and business development, with CRM right in the middle. This core technology is becoming a surprising catalyst for change as firms test its capabilities in innovative ways that will be discussed during this session.
CRM is proving to be adept at handling client teams, referral networks and other trendy marketing approaches, and also takes care of business with ways to boost RFP wins and realization rates. Sponsors inside the firm are also finding success in converting professionals into active CRM users and supporters … especially when the results drive profits higher, strengthen client satisfaction and NPS ratings, and turn competitors into also-rans in the marketing race.

Darryl Cross,Vice President, Client Profitability and Performance Development, LexisNexis
Kris Filan, Manager KM Solutions Support Ropes & Gray LLP
Pat Purdy,Marketing Technology Manager Pillsbury Winthrop Shaw Pittman LLP
Iris Jones, Chief Marketing Offi

Member Price: $39
Prospective Member Price: $59