Generational Marketing: Strategies and Tactics for Engaging Different Generations

Domain: Business of Law, Business Development

The business landscape is now composed of four distinct generations of purchasers and providers of legal services. Successful marketers understand each generation has their own distinct preferences for how they receive and process information, and what influences their purchasing decisions.
This program will provide insights into the four generations, and how you can construct and tailor your messages – both internal and external – so they are heard by your target audiences. And, more importantly, which delivery devices to use to ensure your messages are received.
Diving deeper into each generation, we will also explore the coming tide of Gen-X leaders, who are characterized by their independence, individualism, resilience, self-reliance, adaptability, and an entrepreneurial spirit.” As they start to take the lead on law firm operations, you will better understand how you can adapt as their rise in leadership will impact our business models and careers.

Jonathan Fitzgarrald, Chief Marketing Officer, Greenberg Glusker Fields Claman & Machtinger LLP; Heather Morse, Director of Marketing, Barger & Wolen LLP

Member Price: $0
Prospective Member Price: $59

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