Is Anybody Going to Click on That? Getting Clients to Read Your Law Firm’s Online Content

Domain: Communications

Why is some legal content more popular than others? Listen to this presentation to find out.
Adrian Lurssen, co-founder of JD Supra Law News and content marketer extraordinaire, tells us why some legal content gets a lot more attention on the web than others as he shows us how to develop our own best editorial and content marketing practices to ensure that the work of our lawyers and law firms is well-read online.
In his presentation Adrian takes us through a case study that looks at recent legal coverage of a significant change to US patent law, and how –and why – one article in particular received far wider readership than all the others.
From this you will have concrete takeaways to make sure your written legal expertise is getting the attention it deserves online:
• How to earn your audience
• The secret of a good title
• How to make your title tell the story

Adrian Lurssen, Co-Founder, JD Supra Law News

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Prospective Member Price: $99

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