Your Honor™ Award Winner Case Studies

Domain: Business Development, Communications

The LMA Your Honor Awards recognize creativity, execution, achievement and overall excellence in legal marketing, business development and communications. This interactive panel discussion will showcase winners from this year’s awards program and allow participants to hear about the strategy, tactics and details of their success.
Tammy Mangan will share highlights of Sterne, Kessler, Goldstein & Fox’s entry in the practice development category and touch on related best practices.  Sterne Kessler’s entry focuses on a once in a half-century business development opportunity for the IP law firm.  Come hear how the marketing team moved mountains and earned a place among the YHA honorees.
Next, most law firms view media relations simply as a way to enhance a lawyer or firm’s reputation in the marketplace.  But when done correctly, media relations as part of a larger PR program, actually can help land new clients or business.  Sandi Sonnenfeld, Kaye Scholer’s Director of PR & Communications, will share five best practices to build an effective, business-driven PR program.
Finally, you have been nurturing a business relationship for months, maybe even years, and you finally have the opportunity you have been waiting for with the prospective client. Come hear Kristen Leis, Business Development Director for Stoel Rives LLP, share how a well-defined theme can distinguish you from your competition – marketing on a shoestring budget.

Sandi Sonnenfeld , Director of PR and Communications, Kaye Scholer LLP
Tammy Mangan, Director of Marketing, Sterne, Kessler, Goldstein & Fox
Kristen Leis, Director of Business Development and Marketing, STOEL RIVES LLP

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