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Lemons, Lemonade & Legal Marketing: Lessons on Leadership & Team-Building

Domain: Marketing Management and Leadership

Law firms are dynamic, deadline-driven environments. Law firm marketing departments share that intensity. Whether as a department head or a coordinator, legal marketers are hardpressed to focus on crucial issues such as leadership, team building and fostering a positive work environment.
Join two veteran legal marketers for an interactive exploration of workplace challenges and solutions. Geared to both managers and the managed, this session will arm participants with concrete tactics they can employ to boost their team-building efforts and leadership savvy.
Topics will include:

  • Feng Shui Your Boss: Making the Best of the Bad
  • The Angel Wears Prada: Leading so Your Team Will Want to Follow
  • Referencing research from the Wharton Center on Leadership and Harvard Business School

The session will also incorporate lessons from the best-selling book Lincoln on Leadership and provide real-life war stories and anecdotal examples.

 

Presenters:
Tricia M. Lilley, Chief Marketing Officer, Fox Rothschild LLP
Julie Amos, Director of Business Development, Greenberg Traurig LLP

Member Price: $0
Prospective Member Price: $59

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