Domain: Business Development, Business of Law
Slow or flat growth requires an aggressive approach to business development. The growing trend for lateral acquisitions is being fueled by a predator market. It is mandatory for law firms to develop solid lateral integration programs in order to enhance their profitability and achieve cross-selling success. An increasing number of law firm marketing and business development professionals are becoming more intimately involved in their firm’s lateral acquisition and integration process. We will discuss time-tested strategies for maximizing your firm’s lateral investment and tactics designed to demonstrate your ability to identify, attract, integrate and retain incoming laterals.
Aric Press, Vice President, Editor in Chief, ALM
Jeanne M. Hammerstrom, Chief Marketing Officer, Benesch
Russ Haskin, Director of Consulting, LexisNexis Redwood Analytics
Hans T. Haglund, Chief Marketing & Business Development Officer, Patton Boggs LLP
Member Price: $0
Prospective Member Price: $59