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Delivering Happiness: Fresh Ideas for Service-Driven Brands Deploying Social Media Tactics, Seeking

Domain: Communications

No one does social media and marketing like Amazon. Graham Kahr, lead social media strategist for Amazon’s Zappos subsidiary, says, “We don’t sell shoes, we sell service.” Join Graham and legal-services social media thought leader Jayne Navarre for a revealing conversation about the essentials for creating social-media conversations that communicate and reinforce the commitment of the service brand. Graham will share the Zappos’ processes for listening to improve service culture and how and why specific interactive tools and content (including video) can attract the people you desire to serve. It won’t take much to connect the dots between his service industry and ours. This is a rare opportunity for law firm marketers (and lawyers) who are reaching for ROI in this emerging medium to hear bold, fresh ideas that justify more resources within the uniquely risk-averse and regulated legalservices industry. This session guarantees to “surprise and delight!”

Presenter:
Jayne Navarre, Executive Director, Law Gravity LLC; Graham Kahr, Social Scientist, Zappos.com | Zappos Development, Inc.

Member Price: $0
Prospective Member Price: $59

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