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A New Approach to Implementing Strategy in Law Firms — A Position Dedicated to Strategy

Domain: Business Development, Business of Law

Panelists who are in dedicated strategic roles for three prominent law firms will discuss their positions and how they work with marketing and business development. Law firms have added these positions to help them achieve the firm’s strategic objectives, which may include maximizing profitability, strategic client programs, recruiting, mergers and acquisitions, project management, or pricing. Legal marketers are typically engaged in developing and implementing strategy as well, so understanding this role is important. In addition, these roles may represent an alternative career path for legal marketers.
We will discuss the in-house strategic role and how it relates to the marketing and business development functions.
We will cover:
• Why some law firms have embraced a separate strategic function
• How the strategy function partners with marketing and business development
• Skills and experience necessary to be successful in a strategic role
• The business need for a dedicated strategic function in a law firm

Presenters:
Friedrich Blase, Director of Strategic Initiatives, Holland & Knight
Wendy L. Bernero, Chief of Strategic Initiatives, Proskauer Rose LLP
Keri Cupples, Director, Strategic Initiatives, SNR Denton

Member Price: $0
Prospective Member Price: $59

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