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Pricing, Profitability and the Role of Marketing

Domain: Business of Law

Revenue is Key but Profitability is King. Law firms now recognize that it is no longer sufficient to just win revenue; now it must be profitable revenue.
In exploring this new ground, the session will cover:
• Recent trends in pricing and how to proactively use pricing to win market share
• Applying profitability to your firm’s most important client relationships
• Connecting the profitability matrix to your business development initiatives
This session will cover how law firms are adapting to the new paradigm, including the new role of pricing experts and how pricing, project management, sales and practice management are converging to enhance client relationships and improve Profits per Partner.
The presenters include seasoned pricing and legal project management professionals who will share their insights and experiences.
This hands-on, practical approach is designed to help legal marketers better understand law firm pricing and to take advantage of pricing as a marketing and business development tool.

Presenters:
Toby Brown, Director of Strategic Pricing and Analytics, Akin Gump Strauss Hauer & Feld LLP
Colleen Nihill, Firm Wide Director of Project Management, Dechert LLP

Member Price: $0
Prospective Member Price: $59

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