Domain: Business Development, Business of Law
In this world of the Web, the famous quote “Content is King” continues to be validated. In 2012 alone, businesses spent more than $50 billion on custom content development with close to half of that budget used to develop digital and electronic content (Custom Content Council). With the release of Panda & Penguin updates, by Google, the trend continues to push toward the quality and frequency of information to drive search results. For law firms, mastering the art of tailored content has become a key skill set to assist your firm in leveraging today’s Internet Marketing best practices. Workshop Overview: Vertical Measures will present a half-day workshop focused on content strategies, development, and marketing.
This workshop will be led by Arnie Kuenn, founder and CEO of Vertical Measures, a search, social and content marketing agency. His book Accelerate! was created for businesses of all sizes eager to develop or enhance their content marketing strategy.
The curriculum will cover:
• Develop a Content Strategy Perform Keyword and Market Research for Content Ideas
• Create Great Content
• Content Optimization for Search & Social
• How to Promote Your Content Using Social Media and Other Methods
• Distributing Your Content Through Multiple Channels
• Building Links to Your Content Measure
• Rinse and Repeat.
By the end of this workshop, attendees will have learned how to create, implement, and sustain a successful content marketing program for their firm. This course will cover content strategy, research, development, promotion, distribution and optimization.
Arnie Kuenn, President, Vertical Measures
Member Price: $0
Prospective Member Price: $59