Based on the programs started in 2008 by Sands Anderson PC – which includes an online catalog of nearly 100 videos on lawyers, legal topics and client recognition, cross-platform promotion and content development for blogs, Twitter and online advertising – the speaker will detail the planning, budgeting and evaluating of the tactics in this successful technology-driven marketing plan. Attendees will learn the hooks for lawyer involvement, the tradecraft of low/no-budget video and other content production including inexpensive in-house options, methodology for implementation through YouTube.com and other online channels, and time management.
Takeaways will include sample schedule, planning tools, and production and content worksheets.
Russell Lawson, Consultant, Knapp Marketing
Member Price: $39
Prospective Member Price: $59