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Consider the Alternatives: Implementing Video and Other Cool Stuff on a Shoestring Budget

Domain: Communications

Based on the programs started in 2008 by Sands Anderson PC – which includes an online catalog of nearly 100 videos on lawyers, legal topics and client recognition, cross-platform promotion and content development for blogs, Twitter and online advertising – the speaker will detail the planning, budgeting and evaluating of the tactics in this successful technology-driven marketing plan. Attendees will learn the hooks for lawyer involvement, the tradecraft of low/no-budget video and other content production including inexpensive in-house options, methodology for implementation through YouTube.com and other online channels, and time management.
Takeaways will include sample schedule, planning tools, and production and content worksheets.

Presenter:
Russell Lawson, Consultant, Knapp Marketing

Member Price: $39
Prospective Member Price: $59

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