Successful marketing requires both an effective law firm brand and a defined individual attorney brand. In this workshop participants will learn the core principles and tactics for driving a law firm’s brand along with how to incorporate personal attorney brands.
A case study on the development of a personal attorney brand integrated with a law firm brand will be provided.
Workshop objectives include:
• The power of individual branding: What is it? Why does it work?
• Key strategies for creating your personal attorney brand
• How to complement and augment your personal brand with the law firm’s brand
Elizabeth Ferris, President/Owner, Ferris Consulting
Member Price: $39
Prospective Member Price: $59