Take Charge of Your Law Practice Brand

Domain: Communications

Successful marketing requires both an effective law firm brand and a defined individual attorney brand. In this workshop participants will learn the core principles and tactics for driving a law firm’s brand along with how to incorporate personal attorney brands.
A case study on the development of a personal attorney brand integrated with a law firm brand will be provided.
Workshop objectives include:
• The power of individual branding: What is it? Why does it work?
• Key strategies for creating your personal attorney brand
• How to complement and augment your personal brand with the law firm’s brand

Elizabeth Ferris, President/Owner, Ferris Consulting

Member Price: $39
Prospective Member Price: $59

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