The Not-So-Secret Formula: How a New Marketing Leader and a Managing Partner Can Work Together to Ge

Domain: Business of Law

The turnover rate of marketing leaders is still too high. Why do so many new marketing leaders struggle to be successful and what can they and their Managing Partners do about it? Clinton Gary, the Director of Marketing for Arnall Golden Gregory, was hired three years ago by Glenn Hendrix, the Managing Partner of this 150-attorney, three-office law firm. They have worked together to successfully define and implement an aggressive three-year marketing strategy.
They will provide insights on key decisions made and steps performed regarding structures, communications, and investments, and how they interact on a daily basis to create a foundation for marketing success.

Clinton P. Gary, Director of Marketing, Arnall Golden Gregory LLP
Glenn Hendrix, Managing Partner, Arnall Golden Gregory LLP

Member Price: $0
Prospective Member Price: $59

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