Hope Is Not a Strategy: The Power of a Business Development Plan

Domain: Business Development, Business of Law

Business development professionals know that preparation, planning and strategy are critical to achieving success in developing business. Yet many lawyers choose to wing it because they are pressed for time, uncomfortable, or they believe that preparation would be overkill. So how do you convince attorneys to start acting intentionally to leverage their efforts and produce tangible results?
This workshop discusses how attorneys can create an effective business development plan and how business development professionals can help them establish and execute plans to produce results.
In this session you’ll learn about:
• Using a proven framework and fundamental principles to set the context for planning;
• Identifying key components of a plan that will help attorneys develop business on purpose and with purpose;
• Using a simple template for planning that keeps attorneys organized and accountable;
• And assisting attorneys in tracking progress, measuring results, and demonstrating ROI for their activities.

Tasneem K. Goodman, Partner, Akina Corporation

Member Price: $0
Prospective Member Price: $59

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