How to Prevent a Legal technology "Hangover" -- Remedies for What Ails Legal Marketers

Domain: Technology Management

Las Vegas! What happens here doesn’t always have to stay here. In this informative session you’ll take home lots of good information about legal technology and how it relates to law firm marketers.
Among the topics covered:
• IT systems and what they can actually do for you;
• What you need to know about IT software and how it can help you do your job;
• How to best use CRM to get important info from your attorneys and share it to the best advantage, whether you’re using a full-blown CRM product or just Outlook;
• The ins and outs of using website analytics and making the most of your investment;
• Legal-specific websites you and your attorneys need to know about;
• And who to follow on legal-specific Twitter feeds and how to identify the thought leaders in the legal field.

Bruce F. Jenkins, Marketing Technology Supervisor, Blank Rome LLP
Martin Gold, Marketing Director, Blank Rome LLP

Member Price: $39
Prospective Member Price: $59

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