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Leveraging the Big 4 Consulting Best Practices to Bolster your Business Development Strategies

Domain: Business Development

Many people believe law firm marketing and business development programs, strategies and tactics are behind those of public consulting.
This panel will bring together senior consulting marketers with senior legal marketers who moved from the consulting industry to discuss what legal marketers and business developers can learn from their colleagues in consulting, and where they see the future of professional services marketing and business development. 

Presenters:
Maria Abernethy, Marketing Director, Deloitte
Jill Hulse, Director of Marketing, Moore Van Allen
Mike Higgins, Market Sales & Market Leader, PricewaterhouseCoopers
Kristin Coda, Director of Marketing, Wilson Elser
Jonathan Mattson, Chief Marketing & Bu

Member Price: $0
Prospective Member Price: $59

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