Using Simple, Practical, and Meaningful Measures to Drive Marketing and Business Development Activity

Domain: Business of Law, Business Development

Many associates are not adequately exposed to business development and marketing during the course of their careers. Whether it's the lack of training by law schools or firms focusing on the "being a good lawyer first" mantra, junior lawyers often are unprepared to meet the expectations and demands they will face when they become partners.
During this session, learn how one legal marketer implemented a cost-effective business development mentoring program that leverages internal resources and requires a minimal budget.
During this session, you will learn how to structure a practical, interactive program that can be adapted to firms of any size; select dynamic internal mentors to co-lead the initiative; create high-energy dialogue; and develop ROI measures for success.

Nan Joesten, Counsel Farella, Braun + Martel LLP

Member Price: $0
Prospective Member Price: $59

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