Legal Directories: It Doesn't Have to Be Hell

Domain: Client Services

Every law firm has to deal with legal directories and surveys. But law firm marketers often dread directory season, and the tortuous submission process is the bane of their lives. In this session, Kevin Iredell and Cari Brunelle will offer practical suggestions to make the process smoother for law firm marketers. Kevin, who runs the research department at ALM over all of its lists and rankings and spent five years at Martindale-Hubbell, knows the ins and outs of the process and will offer an inside look. Cari, from Hellerman Baretz Communications, has been counseling law firms on rankings for more than 10 years, and will tell you how to produce a strong submission and how to prepare your attorneys for directory interviews.
You will come away not only better equipped to help your attorneys see the value of directories as a reputation management tool, but also learn how to streamline the process with limited resources.

Cari Brunelle, Senior Vice President, Hellerman Baretz Communications 
Kevin Iredell, Vice President, Research and Continuing Education Products ALM Media

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Prospective Member Price: $59

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