Competitive Intelligence: Not Just Client Information

Domain: Business Development

Law firms house vast amounts of client and market information that can help legal marketers and business development professionals drive more strategic marketing and business development decisions. Without knowing how to locate, analyze, and distribute the right information, data cannot be turned into intelligence.
During this session, we’ll look at how firms can make sense of this immense amount of information and turn it into actionable intelligence. We will present real-life case studies describing how firms have successfully leveraged information into intelligence to support top-priority business development functions such as: strategic targeting and client segmentation, selecting and supporting client teams, and identifying new markets and growth opportunities.

Emily C. Rushing, JD, MLIS Competitive Intelligence Manager, Haynes and Boone, LLP
Paul B. Bonner, JD/MBA Director of Business Development, Haynes and Boone, LLP
Suzanne Donnells, Director of Marketing, O’Melveny & Myers LLP
Dave Whiteside, Account Exe

Member Price: $0
Prospective Member Price: $59

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