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The Next Dr. Sanjay Gupta? Expertise, Content and Engaging with the Media

Domain: Communications

New media makes news organizations and journalists more accessible. However, with more media (and fewer resources in a 24/7 breaking news cycle), journalists have a greater need than ever for expert commentary and content from trusted sources.
This interactive session will offer strategic insight, practical tips and advice on how you can position your attorneys as experts and help them more successfully engage with the media through online bios, social media networking sites such as LinkedIn, Google+, Twitter and Facebook, as well as through personal or firm blogs.

Presenters:
Reilly Starr, Project Lead Strategic Programs and Social Media, IBM Global Business Services
Katherine Hollar, Chief Marketing Officer, Lathrop & Gage LLP
Adriana Gardella, Senior Writer, Carlton Fields and Blogger The New York Times ("You're The Boss")

Member Price: $0
Prospective Member Price: $59

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