Successful Approaches to Persuasion: How to Enroll Others in Your Vision

Domain: Business Development

Law firm environments are ripe with high achievers, some of which are your allies while others your critics.  As legal marketing and business development professionals, each of us is tasked with getting results.  The language and approach we use will determine what actions others are willing--or unwilling--to take.
Discuss the successful techniques for enrolling others in your vision, including:
•Practical steps for building rapport with individuals at all levels of your firm
•Tactics, strategies and approaches for increasing the likelihood of a successful outcome
•Considerations unique to the legal industry

Jonathan R. Fitzgarrald, Director of Marketing, Greenberg Glusker
Anne Malloy Tucker, Chief Marketing Officer, Goodwin Procter LLP
Amy Green, Principal, Dynamic Potential Executive Coaching

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