Effectively Leveraging Social Media as a Business Development and Marketing Tool - Concrete Examples

Domain: Technology Management, Communications

This session will cover:
•Tactical approaches to the use of social media that are translating into measurable lead generation, new business, and increased brand awareness
•Step by step processes to take advantage of social media in a compelling and meaningful way
•Gaining buy-in from your attorneys on the value of social media outlets, and ways in which they can use it for client development
•Examining the tools available to help you streamline your use of social media and disseminate the same information to different media outlets
•Getting to grips with the legal risks associated with the use of social media
• Ethical considerations and rules of conduct when using social media platforms
• Making social media work for you while staying compliant with the bar rules

Joshua Fruchter, Esq., Principal, eLawMarketing
Melanie S. Green, Director of Business Development & Marketing, Baker & Daniels LLP
Andrea K. Stimmel, Business Development Director, Curtis, Mallet-Prevost, Colt & Mosle
Russell N. Thomas, Director of Media

Member Price: $0
Prospective Member Price: $59

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