Establishing Metrics and KPIs to Determine and Communicate the ROI of your Marketing and Business Development

Domain: Business of Law

This session will help you:
• Understanding the importance of metrics and how you should use them
• What key metrics should you be focused on to track value and communicate successes to your attorneys in a way they will respond to
• Developing KPIs that justify your marketing and business development efforts
• What metrics solutions are available, which are the best reports and analysis to run and why and how do you use that data to your advantage?
• Using metrics as a means to allocate your marketing budget more wisely

Meirion Jones, Clients & Markets Consultant, Client Critical

Member Price: $0
Prospective Member Price: $59

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