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Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized Firms

Domain: Business of Law

Regardless of the economic climate, every dollar dedicated to marketing and business development must be utilized in the most efficient way possible. This hands-on presentation will provide attendees with a comprehensive discussion of determining how to allocate funds to meet the goals of your firm.
Following the session participants will be able to:
•Leveraged limited budgetary resources more efficiently
•Creatively analyze untapped advertising resources and client markets
•Differentiate between the truly indispensible and dispensable expenditures
•Understand how the marketing professional’s role has changed
•List tangible tips for doing more with less
•Successfully advocate your marketing plans to senior management

Presenters:
Marguerite G. Downey, Director of Communications & Client Services
Adduci Mastriani & Schaumberg LLP
Patricia A. Harris, Esq., Managing Partner, Zetlin & De Chiara LLPkills

Member Price: $0
Prospective Member Price: $59

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