Establishing Professional Development Programs for your Attorneys

Domain: Business Development

In today’s challenging and ever-changing economy, it is no longer practical for attorneys to rely solely on the strength of their legal knowledge and experience as the means for generating new business and maintaining existing relationships. It is vital that they develop strong marketing and business development skills in order to be competitive. This session will focus on the role legal marketers play in designing and supporting professional development programs for all attorneys, from first years to seasoned partners, in firms both large and small.

Topics will include:

  • Evaluating the evolving role of legal marketers in the professional development of attorneys
  • Developing programs that include enhancing and maintaining the technical and business development skills of your attorneys, as well as the integration of young associates and laterals, to ensure partner expectations are achieved and the firm brand is consistent
  • Establishing a marketing and business development program for associates, including developing a handbook to guide them from the first day they practice law to the time they make partner
  • Coaching attorneys on how to apply their legal knowledge to marketing and business development
  • Determining whether to hire experts outside your firm and choosing a qualified professional development consultant

Allen C. Chichester, Chief Marketing Officer, Barnes & Thornburg LLP
Richard Pearson, Professional Development Director, Davis Wright Tremaine LLP
Dawn O. Anderson, Director of Business Development, Jennings Strouss & Salmon, PLC

Member Price: $0
Prospective Member Price: $59

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