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The Client's P.R. Needs --How to Reach Out and Help Serve the Firm Client

Domain: Communications, Client Services

There are many circumstances in which seasoned public relations professionals working in-house for firm s can extend their assistance and knowledge in dealing with the to help law firm   clients in any variety of situations: a crisis in which the client’s reputation is under attack; litigation circumstances in which a client of the firm is being threatened with indictment in a criminal prosecution or with negative press as a result of a civil prosecution; bankruptcy situations in which the reputation of the client company is under fire    because of its difficult financial circumstances; and many other negative situations of this type. P.R. professionals at law firm s can help their firm   clients deal with all these situations, and many others.
Public relations professionals at firms can also help with opportunities to capitalize on positive situations. Corporate deals being handled by law firm   lawyers provide opportunity to showcase the strength of a company. A good PR professional working with the lawyers at his or her firm   can help show off the good fortune and clever business moves that a company may have made to acquire a competitor or a complementary business. Other positive uses of the media in favorable circumstances include litigation victories in which the client, not only the law firm , can be shown to its best victorious advantage. Or in employment law, to pick yet another example, the successful conclusion of a labor standoff or strike, with the client emerging

Presenters:
Jennifer L. Dobrich, Communications Manager, Cozen O’Conner
Joshua M. Peck, Senior Media Relations Manager, Duane Morris LLP
Allan Ripp, Principal, Ripp Media/Public Relation

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