Maximizing Client Lifetime Values as a Core Marketing Strategy

Domain: Business of Law

In this session attendees will:
•Discover why client lifetime value is an essential marketing metric;
•Learn how to calculate and monitor client lifetime value for new and existing clients;
•Discuss application techniques for enhancing your business development program;
•Find out how the lifetime value metric can demonstrate ROI.

Wendy L. Bernero, Chief Marketing Officer, Fried, Frank LLP
Jill Nelson, Product Consultant, LexisNexis Redwood Analytics
Matthew Olsen, Marketing Specialist

Member Price: $0
Prospective Member Price: $59

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