Learn

Maximizing Client Lifetime Values as a Core Marketing Strategy

Domain: Business of Law

In this session attendees will:
•Discover why client lifetime value is an essential marketing metric;
•Learn how to calculate and monitor client lifetime value for new and existing clients;
•Discuss application techniques for enhancing your business development program;
•Find out how the lifetime value metric can demonstrate ROI.

Presenters:
Wendy L. Bernero, Chief Marketing Officer, Fried, Frank LLP
Jill Nelson, Product Consultant, LexisNexis Redwood Analytics
Matthew Olsen, Marketing Specialist

Member Price: $0
Prospective Member Price: $59

Login to view purchase options