The Path to World Class: Exploring Attributes that Distinguish Top-tier Legal Marketing and Business

Domain: Business Development

What separates world-class from run-of-the-mill legal marketing and business development teams? Plenty. Our panel of leading experts digs into the elements common to the very best groups.
•Based on a survey of CMOs and other leaders in the field, discover what the experts consider the Top 10 attributes shared by world-class teams.
•Learn how top-tier groups identify and nurture the skills, tools, techniques and attributes that separate the best from the rest.
•Find out how to use “strategic filtering” to assure you consistently beat expectations and make significant and measurable contributions to your firm’s success.
•Join a robust discussion of what really makes a difference – the tangibles and the intangibles – in the legal marketing trenches.

Joe Calve, Chief Marketing Officer, Morrison & Foerster
Anne Malloy Tucker, Chief Marketing Officer, Goodwin Procter LLP
Geoffrey R. Goldberg, Chief Marketing Officer, Lowenstein Sandler PC
Barbara C. Sessions, Chief Marketing Officer, Winston & Strawn LL

Member Price: $0
Prospective Member Price: $59

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