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Evaluating the Investment and ROI from Pursuing Directories, Rankings and Related Opportunities

Domain: Business of Law

Topics covered in this session include:
•Determining which products and services offer maximum ROI
Rankings
Directories
Pay-to-play awards
•Which new players should you be paying attention to?
Which ones are the best use of your marketing dollars and resources?
Evaluating the impact of social media on the world of directories and rankings
•Creating winning submissions
Streamlining your submission process with project management strategies to ease the burden of multiple submissions when you have limited resources at your disposal
Insider information on writing your submissions in such a way that the information you want published actually is
•Best practices for leveraging successful submissions
Incorporating rankings into marketing and business development activities
Capitalizing on the brand exposure as a means to establish and build client relationships

Presenters:
Catherine McGregor, Managing Editor, Chambers and Partners
Jody E. Maier, Chief Marketing Officer and Managing Director, Kramer Levin Naftalis & Frankel LLP
Carlton A. Dyce, Vice President of Peer Review Rating and Client Review Services, LexisNexis Marti

Member Price: $0
Prospective Member Price: $59

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