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Using CRM and ERM to Drive Client-Focused Initiatives

Domain: Business Development, Technology Management

CRM and ERM solutions have long been used to cross section clients but how are firms utilizing this client intelligence to drive results:
•Learn how firms are analyzing information to uncover new or cross-sell opportunity
•Set business development and marketing strategies based on real data/intelligence
•What processes are in place to continuously capture, analyze and distribute intelligence
•Drive access to intelligence through improved collaboration
•Access information through better integration (CIO/CMO collaboration successes)
•Deploy intelligence to the attorney for action
•Put relationship intelligence to Work: Real-World Practical Examples

Presenters:
Vincent Scarinci, Managing Account Director, Hubbard One
Michael Kolb, Chief Information Officer, Dickinson Wright PLLC
Carol Cook, Managing Consultant, Tikit Limited
Darron Franta, Director of Marketing, LeClairRyan

Member Price: $0
Prospective Member Price: $59

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