Creating a Sales Culture (Among Inherently Risk Averse Attorneys)

Domain: Business Development

The economic downturn has competition for legal services at an all-time high. In this interactive session with three of the country’s pioneers in legal sales, get tips on how to drive money to your firm’s bottom line by creating lawyers who want to sell!
•Understanding the uniqueness of selling legal services
•Selling your attorneys on legal sales
•Creating effective sales and account management processes
•Keeping it going – how to manage your law firm sales environment and keep your attorneys motivated

Allison Nussbaum, Senior Sales Manager, Nixon Peabody LLP
Kevin McMurdo, Chief Marketing Officer, Perkins Coie LLP
Kelvin H. Chin, Sales Director, Womble Carlyle Sandridge & Rice, PLLC

Member Price: $0
Prospective Member Price: $59

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